試験科目:Professional Certified Marketer
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NO.1 Dento Inc., a manufacturer of dental care products, faced a social media uproar when rumors
spread that it was using ingredients from animal sources to create its products. The labels as such
carried no evidence of this and this discovery was brought about by an independent researcher. The
company's CEO and senior management did not know about these ingredients. Internal research
revealed that containers used to hold Dento's products, produced by a vendor, used products derived
from animal fat in the manufacturing process, but the product itself did not contain any fat. What
should Dento do to prove that it is ethical?
A. Inform its consumers of the situation and implement measures to ensure animal-fat-free
packaging and products.
B. Penalize the vendor by not paying for the next order of packaging materials.
C. Refute the independent researcher's claims by filing a defamation suit.
D. Release a statement to the press explaining that it is not responsible for the manufacturing
processes of its suppliers.
E. Invest in a program that aims to spread dental hygiene awareness.
Answer: A

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NO.2 A Macy's manager designs the casual clothing department such that one of Macy's private label
pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at
$39.99. What is the manager attempting to accomplish?
A. Special-event pricing strategy
B. Reference pricing strategy
C. Prestige pricing strategy
D. Odd-even pricing strategy
E. Everyday low prices strategy
Answer: B


NO.3 Which of the following is true of Millenials?
A. They are also known as digital natives.
B. They are those born between 2002 and 2014.
C. They are those born between 1946 and 1964.
D. They are also referred to as Generation Yers.
E. They are those who were alive during World War II.
Answer: D

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NO.4 Hermit, a fashion apparels retailer, recently slashed prices on its premium fashion label, Lau,
by 40%. This resulted in a sharp rise in sales of Lau by 30%. This also directly impacted the sales of its
lower-priced brand, Infinity, which saw sales reduced by 15%. What is the cross-price elasticity of
demand between Lau and Infinity?
A. 1.33
B. 2
C. 0.5
D. 0.37
E. 2.66
Answer: D


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